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This web page states the following, "Instant Census customers receive the information they need to better serve their audiences and outperform competition within minutes, not hours or days." We viewed that the web site also said " Instant Census powerful text message platform is built to help you get results." It also said " On average, our customers see 85 survey response rates from their respondents. Instant Census platform is effective, robust, and packed with features, and getting started only takes three easy steps." The header had text message as the highest ranking search term. It is followed by sms, sms survey, and polls which isn't as ranked as highly as text message. The next words they uses is surveys. mobile surveys was included and might not be seen by search parsers.